Fly53 are proud to serve up their fresh SS13 collection, combining a bright look to the future with the most classic of styles from their rich heritage.
Colours are centre stage for the new season, with injections of acidic orange and turquoise melding with the successful continuation of the oxblood and midnight shades that were runaway winners for AW12.
Patches and labels have shifted onto pockets for a workwear feel, with stitch detailing adding to a subtle utility aesthetic inkeeping with the streetwear trends that continue to dominate. The trend for back prints shows no signs of slowing and after standing as one of the first major brands to bring them into the foreground two seasons ago, Fly53 have stepped it up a gear.
Never ones to shy away from controversy, the Fly53 counter culture inspired tees take a generation of iconic imagery and give them an overhaul. KFC, Clinique and Minnie Mouse are among those to be ripped up and put back together again by the in-house team at Fly53 with nods to 60s psychedelia, acid trips and B-movies. Tyvek labels are a new addition to t-shirt sleeves, bearing the outpourings of the Fly53 mind with original designs including illustrations and slogans such as ‘We couldn’t fix your brakes so we made your horn louder’. Interpretation is given back to the wearer with the option of keeping them on or off and bolsters the collectible aspect of the t-shirts they’ve come to represent within the brand history.
Outwear price points are all under £100, retaining affordability without a compromise on quality.
Looking ahead for the season, Fly53 also continue to produce their zine, featuring exclusive content from some of these most exciting bands emerging from the music scene today. Collaborations for 2013 are set to be the biggest in the brand’s history, bridging their love of music, motorcycles and everything a little bit messed up. Fly53 have been flying in the face of convention for over 18 years, providing standout clothes for those looking to retain their sense of originality in the way they dress. Uncompromising to their strong identity, the enduring and growing success of Fly53 proves if it ain’t broke, don’t fix it. But do turn it up.
Talking of staying Fly, who remembers this FLASHBACK!?
